If GM is serious about appealing to Millennials, it should get into the bicycle and train business as well as cars:
Of course, Millennials are more likely than past generations to live in an urban community, and this may be part of what terrifies car markers. About 32 percent reside in cities, somewhat higher than the proportion of Generation X’ers or Baby Boomers who did when they were the same age, according to a 2009 Pew Research Center report. But as the Wall Street Journal reports, surveys have found that 88 percent want to live in an urban environment. When they’re forced to settle down in a suburb, they prefer communities like Bethesda, Maryland, or Arlington, Virginia, which feature plenty of walking distance restaurants, retail, and public transportation to nearby Washington, DC.
Cities are the future.
Grad student at the University of Illinois - Chicago working on a Masters of Urban Planning and Policy. Graduated Fall 2011 from the University of New Mexico School of Architecture and Planning with a Bachelors of Art in Environment, Planning and Design.
Interests include all things planning related: urban studies, infrastructure, community development, public health, equality, social development, segregation and gentrification, transportation, international development, and globalization.
Great Cities Institute