If GM is serious about appealing to Millennials, it should get into the bicycle and train business as well as cars:
Of course, Millennials are more likely than past generations to live in an urban community, and this may be part of what terrifies car markers. About 32 percent reside in cities, somewhat higher than the proportion of Generation X’ers or Baby Boomers who did when they were the same age, according to a 2009 Pew Research Center report. But as the Wall Street Journal reports, surveys have found that 88 percent want to live in an urban environment. When they’re forced to settle down in a suburb, they prefer communities like Bethesda, Maryland, or Arlington, Virginia, which feature plenty of walking distance restaurants, retail, and public transportation to nearby Washington, DC.
Cities are the future.
Currently, I am an economic development planner with the UIC Great Cities Institute. At GCI, I work at the neighborhood level to organize low-income communities' wants and needs and advocate for resources for enhancing the quality of life for residents.
I hold a master of urban planning and policy degree from UIC, and a bachelors of art in environment planning and design degree from UNM.
Interests include all things planning related: urban studies, infrastructure, community development, public health, equality, social development, segregation and gentrification, transportation, international development, and globalization.
Great Cities Institute